In 2018 and 2019, we worked with Haven’s Harvest to develop an adaptive information campaign that will help engage and inform large corporate food donors, like the Yale professional schools.
Team Lead: Abby Gundram
During testing, we discovered undergraduate students engage and pay more attention to catchy slogans, highly value convenience and practicality, and are more impacted by individual benefits rather collective benefits.
Our final product, the Haven’s Harvest flyer, targeted large donors by highlighting the three simple “Action Steps” of food donation. Once the donor understands that food donation will not impede their everyday operations, they are much more likely to partner with Haven’s Harvest. The flyer also includes testimonials from both food donors and food recipients, showing the process from beginning to end.
Our chapter of Design for America connected Haven’s Harvest with several Yale professional schools towards the end of the year. Beginning in the fall of 2019, Yale’s Slifka Center will be donating their food waste to Haven’s Harvest.