Our team is working on redesigning the airport experience. Imagine every travel situation you have ever been in, now try to imagine what could make it better!!!
To focus on the single traveler, and improve their experience in the airport.
Specifics of the Solution:
We initially believed that what made the airport experience hard on the individual was the loneliness, the lack of support, and the feeling that you were unconnected. Through surveys and research however we discovered that travelers do not want to reach out to their neighbors. As much as we could focus on creating a solution, this is not the best way to solve our initial problem space.
Our Current Solutions/Ideas:
We have decided to focus on redesigning luggage, for the unique traveler. Why can't we create a piece of luggage that is adjustable/re-designable for each trip.
We are focusing on a light weight adjustable design that resembles a hiking backpack. We also want to focus on providing a range of re-usable and disposable "skins" that allow the user to personalize their luggage both for themselves and for the trip.
This personalization will create a sense of community and individuality among the users who have these luggage pieces.